THE HIDDEN PERSUADERS

VANCE PACKARD

1957

Contents
  1. The Depth Approach
    PERSUADING US AS CONSUMERS
  2. The Trouble with People
  3. So Ad Men Become Depth Men
  4. ... And the Hooks Abe Lowered
  5. Self-Images for Everybody
  6. IŁ for Our Secret Distresses
  7. Marketing Eight Hidden Needs
  8. The Built-in Sexual Overtone
  9. Back to the Breast, and Beyond
  10. Babes in Consumerland
  11. Class and Caste in the Salesroom
  12. Selling Symbols to Upward Strivers
  13. Cures for Our Hidden Aversions
  14. Coping with Our Pesky Inner Ear
  15. The Psycho-Seduction of Children
  16. New Frontiers for Recruiting Customers
    PERSUADING US AS CITIZENS
  17. Politics and the Image Builders
  18. Molding "Team Players" for Free Enterprise
  19. The Engineered Yes
  20. Care and Feeding of Positive Thinkers
  21. The Packaged Soul?
    IN RETROSPECT
  22. The Question of Validity
  23. The Question of Morality
    Index